Client
Tia Collection®
Year
2025
Location
Santa Fe
(USA)
Role
Branding,
Digital Direction,
UX / UI
Category
Collection,
Artwork Loans,
Exhibitions
Founded in 2007, Tia Collection is a global art collection based in Santa Fe, New Mexico, with a mission to support artists and museum institutions by acquiring and loaning works of art. Tia aims to foster dialogue, stewardship, and scholarship of art through its lending program, partner exhibitions and publications.
Their collection consists of over five thousand works ranging from a variety of mediums, locations, genres and centuries. From emerging artists to world renown names, such as: Georgia O'Keeffe; Damien Hirst; Tracey Emin and Anselm Kiefer. Many works have featured in exhibitions across the globe, however they needed more exposure as pivotal exhibitions missed key works in their collection.
Tia approached us to amplify their services and increase accessibility to their collection online. We produced a new brand direction and digital portal to redefine their core values and reintroduce their offerings to art institutions, helping to engage with their audiences and bring clarity to their message.
Defining their brand identity included the creation of a new typeface 'Tia Sans™', and production of a brand manual to provide guidance on communications and implementation. I travelled to Santa Fe to deliver a three day workshop with their staff, undergoing various iterations to produce digital architecture, wireframe prototypes and art direction, guiding user-interaction with their collection online.
