Client
Portal™
Year
2025 (WIP)
Location
London
(UK)
Role
Branding,
Digital identity,
Development
Category
Design studio,
Production house
Portal™ is an experimental design practice exploring forms of visual perception, communication and interaction. Existing to curate a body of work that reflects a universal essence, seeking to discover a fundamental language of expression.
Created as a platform for Cooper to experiment with different design languages and mediums, the brand utilises his custom font PS-Basic™, and represents the circle, triangle and square as a playful element to the identity. Coded in pure HTML, CSS and JS by Cooper.
Operating within the ethos of modernism, the studio proposes an international culture, exploring delocalisation of ideas to expose intuition in a global audience, presenting universal ethics and shared collective values, believing in the utility of design as a social responsibility.
The belief in purity and reductionism of form and function manifests as an attitude of appropriateness rather than any form of particular style, informing the technique and process through iterative testing instead of defining the output.
