launched an experimental design practice to explore forms of visual perception, communication and interaction

Portal™ project image

Client

Portal™

Year

2025 (WIP)

Location

London
(UK)

Role

Branding,
Digital identity,
Development

Category

Design studio,
Production house

Portal™ is an experimental design practice exploring forms of visual perception, communication and interaction. Existing to curate a body of work that reflects a universal essence, seeking to discover a fundamental language of expression.

Created as a platform for Cooper to experiment with different design languages and mediums, the brand utilises his custom font PS-Basic™, and represents the circle, triangle and square as a playful element to the identity. Coded in pure HTML, CSS and JS by Cooper.

Operating within the ethos of modernism, the studio proposes an international culture, exploring delocalisation of ideas to expose intuition in a global audience, presenting universal ethics and shared collective values, believing in the utility of design as a social responsibility.

The belief in purity and reductionism of form and function manifests as an attitude of appropriateness rather than any form of particular style, informing the technique and process through iterative testing instead of defining the output.

Portal™ project image
Portal™ project image
Portal™ project image
Portal™ project image