redefined a creative tech agency in London by modernising their identity & software to align with their increasing global presence

Keepthinking® is a software provider and digital design studio operating in the cultural and heritage sector, working with museums, archives, collections, magazines, artists, venues, galleries and cultural institutions across the globe.

Approaching its twenty year anniversary, and with a growing international client base in the cultural software sector, Keepthinking® decided that a brand and product refresh was in order to welcome the next ten years of business.

They wanted to maintain the core essense of their branding and software to ensure continuity of recognition from existing audiences and usability of their software product, stripping outdated and bloated elements to simplify their SaaS interface.

Focusing primarily on defining design component enhancements, ensuring a consistent, clean modern grid system and confident typography to portray their messages and values, defining new visual elements and foundational structures.