utilised the power or storytelling by modelling a narratively-driven digital archive for one of the most recognisable brands in history

The Coca-Cola Heritage Center maintains over one million archival records from its birth in 1886, preserving the story of one of the worlds most prolific brands in history. The archive consists of a multitude of material from advertising, commercials, artworks, prints, packaging, signage, legal documentation and more.

The purpose of their private SSO digital platform was not only to preserve heritage, enhance data and provide information, but also required creating a 'cart' system to allow the ability for all global Coca-Cola staff and collaborators to request legal permission to use digital reproductions of assets for internal and external commercial purposes.

Following initial remote workshops with Coca-Cola staff to draft information architectural structure, I attended a three day workshop in Atlanta to present our vision for the visual art direction of the new platform, along with a complete interactive wireframe prototype, refining collaboratively during the visit.

Focusing on enhancing staff workflows through streamlining inquiry systems and automating responses. We improved accessibility for specialist audiences through 'faceted searching' with boolean operators, and also targeted non-specialist audiences through narratively-driven content, utilising interconnected data for users to follow curated paths.