Client
Asia Art Archive
Year
2016
Location
Hong Kong
(China)
Role
Direction,
UX / UI
Category
Archive,
Library
Art is knowledge. Asia Art Archive is a catalyst for new ideas that enrich our understanding of the world through the collection, creation, and sharing of knowledge around recent art in Asia.
With one of the most valuable growing collections of material on the recent history of art from Asia, freely available from their website and onsite library, AAA builds tools and communities to collectively expand knowledge through research, residency, and educational programmes.
Initially employed to lead the design of their digital identity to be consistent with their new print-focused branding, I also produced the prototype for the interface and have been working with them to enhance it ever since.
During initial stages, I travelled to Hong Kong with my managing director to support a series of workshops over the course of three days, to present the design for the digital art direction. Workshops consisted of critiquing the propsed direction and iteration to uncover a coherent, consistent, cross-platform identity, along with tech specification for our team of developers.
