Client
Diva Diamond Museum
Year
2016
Location
Antwerp
(BE)
Role
Digital Identity,
UX / UI
Category
Museum,
Collection
Enter the enchanting world of diamonds, silver and silversmithing. On the symbolic location which has been home to silversmiths, jewellers and diamond dealers since the sixteenth century, you experience the international diamond story of the past, today and tomorrow.
Antwerp and diamonds are inextricably linked, which is why DIVA is providing an unforgettable experience of the enthralling world of diamonds. Pioneering craftsmanship and creativity come into their own. DIVA sets great store by both high-tech expertise and innovative regional talent.
Liasing with key stakeholders at the museum, I lead the art direction and interface design for their new digital platform. Other than the pre-existing logo and primary colour (red), this included creating a new branding identity and design system.
The original direction was created in 2017, we were invited to create a refresh in 2023 to ensure it maintained a modern expression, visiting Antwerp for a three-day workshop. A clean font (Avenir) was employed along with spacious, open grid systems to allow for an accessible, contemporary tone.
